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New idea Premier retailer opens in Brunton Park, Newcastle


Staff member
Mar 21, 2024
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The brand new retailer provides Brunton Park’s consumers a comfort proposition that features high-quality contemporary, chilled and frozen items, plus an array of recent ideas distinctive to the native space.

Owned by comfort retailer Ram Thangavelu, the brand new retailer opened after a considerable inner rebuild and fit-out.

After buying the unit in August 2023, Thangavelu had a brand new roof fitted overhead, whereas inside, inner partitions and constructions have been demolished to make approach for a brand new 1,000sq ft store ground.


A 100sq ft beer cave and smaller 60sq ft ‘pop cave’ have been constructed in conjunction with the shop, providing consumers entry to an unrivalled vary of main manufacturers and codecs – all chilled to perfection.

Additionally performing strongly is the shop’s brand-new contemporary and chilled provide. Proprietor Ram Thangavelu stated: “Now we have 7.5 metres of contemporary and chilled produce together with contemporary fruits, greens, meats, prepared meals and dairy merchandise and consumers are thrilled.

“No different retailer on the parade provides a spread like this, so consumers see it as an enormous profit. One key studying that we’ve got made since opening is that consumers right here want premium merchandise, they usually additionally favour native items.”

Alongside this the shop additionally provides 5 refresh 5 machines and F2G which is sourced regionally from the deli on the parade.

Working along with his Premier RDM Vicki Chapman, Thangavelu has launched various new premium chilled traces from Booker because the retailer’s launch, together with higher-end cheeses reminiscent of Stilton and Camembert.


He’s additionally within the technique of introducing extra native cheeses, and extra native fruit and vegetable traces, in response to demand.

The shop’s native bakery provide can also be proving to be a significant hit. Thangavelu can also be at the moment in talks with the native butcher about introducing an unique vary of native prepacked meats.

Thangavelu stated: “It’s solely been a number of weeks since opening however the neighborhood has embraced us with open arms.

“We’ve even had a go to from the native pre-school who introduced in a welcome card, handmade by the kids, which was extremely touching.

“We’re actually wanting ahead to rising our neighborhood bonds going ahead. And it’s not simply neighborhood goodwill that’s on the up, gross sales are additionally performing forward of expectations, with common basket spend at the moment sitting at £10 and rising.


“The enterprise has began very effectively. There’s a lot promise right here and I can’t wait to see what the 12 months forward has in retailer.”

Martyn Parkinson, gross sales director, retail, stated: “What a unbelievable job Ram and the Premier group have achieved, the entire retailer appears unbelievable, and it’s good to see how effectively it’s doing already. Wanting ahead to seeing how the shop performs in 2024. Effectively achieved to everybody concerned.”
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