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Episode 564: Meet the Creatives who designed our American Flowers Week 2022 Botanical Couture Assortment


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Mar 21, 2024
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June twenty ninth, 2022

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We’re within the midst of American Flowers Week, which runs yearly from June twenty eighth via July 4th. In 2015, Gradual Flowers Society launched American Flowers Week as an annual advocacy, schooling and outreach marketing campaign to advertise home and locally-grown flowers. The undertaking encourages flower farmers, floral designers, flower lovers and gardeners alike to share images of their blooms throughout social media with the hashtag #americanflowersweek.

Elevating native flowers and speaking the numerous causes to help home floral agriculture and sustainable floristry are on the coronary heart of the marketing campaign. In accordance with the 2022 Nationwide Gardening Survey, analysis sponsored by the Gradual Flowers Society, 65 p.c of People say it is rather or considerably essential that the flowers they buy are native (up from 58 p.c within the 2021 survey). These numbers are trending up!

Town and Country for American Flowers Week

City & Nation’s in-store merchandising throughout American Flowers Week 2016

Sharing red-white-and-blue bouquets to commemorate Independence Day celebrations, is one strategy to woo the attention of the beholder. At present, you’ll meet the people and artistic groups chargeable for our 2022 American Flowers Week Botanical Couture assortment. Collectively, they’ve drawn inspiration from nature, utilizing design and artwork to convey deeper layers of which means to their work.

Let’s leap proper in and meet the creatives. You possibly can see their botanical couture seems to be and learn the way you should utilize the social media graphics to your personal AFW promotional tasks.

We all know that creativity shouldn’t be a finite commodity, though time and area through which to create is a priceless issue that may make the distinction for thus many florists, designers, and makers. We thank our proficient Botanical Couture creatives worth native, seasonal and sustainable flowers above all else and collectively, they’re stimulating curiosity and altering folks’s relationship with flowers.

I hope you’re impressed to take part in American Flowers Week. You’ll wish to log onto Americanflowersweek.com and take a look at the Media Sources:

2022 American Flowers Week Press Release

Press Photos

Botanical Couture Badges

and Free Downloads:

2022 Artwork by Shelley Aldrich

Slow Flowers Journal – Summer 2022 Issue

What an exquisite preview! I wish to share a particular thanks to our Botanical Couture Sponsors who supported a lot of our florists and farmer-florists with donated flowers. Thanks to Carlos Cardoza of CamFlora Inc., a Watsonville, California-based family-owned flower farm, for offering stems of flowers and foliage for a number of of the seems to be.

Thanks to our Sponsors​

This present is delivered to you by Slowflowers.com, the free, on-line listing to greater than 850 florists, retailers, and studios who design with native, seasonal and sustainable flowers and to the farms that develop these blooms. It’s the acutely aware alternative for purchasing and sending flowers.

Farmgirl Flowers 2022

Thanks to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and luxurious, considerable preparations to prospects throughout the U.S., supporting U.S. flower farms by buying greater than $10 million {dollars} of U.S.-grown recent and seasonal flowers and foliage yearly. Uncover extra at farmgirlflowers.com.

Thanks to Johnny’s Selected Seeds, an employee-owned firm that gives our trade the perfect flower, herb and vegetable seeds — equipped to farms massive and small and even yard chopping gardens like mine. Discover the total catalog of flower seeds and bulbs at johnnysseeds.com.

And thanks to Mayesh Wholesale Florists for offering delivery, supply and logistics help. As well as, we’re grateful for Mayesh’s help of the Gradual Flowers Podcast. Household-owned since 1978, Mayesh is the premier marriage ceremony and occasion provider within the U.S. and we’re thrilled to accomplice with Mayesh to advertise native and home flowers, which they supply from farms massive and small across the U.S. Study extra at mayesh.com.

Our remaining because of The Gardener’s Workshop, which provides a full curriculum of on-line schooling for flower farmers and farmer-florists. On-line schooling is extra essential this yr than ever, and also you’ll wish to take a look at the course choices at thegardenersworkshop.com.

Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks a lot for becoming a member of us at the moment! The Gradual Flowers Podcast is a member-supported endeavor, downloaded greater than 864,000 occasions by listeners such as you. Thanks for listening, commenting and sharing – it means a lot. As our motion features extra supporters and extra passionate members who consider within the significance of our home reduce flower trade, the momentum is contagious. I do know you are feeling it, too.

When you’re new to our weekly Present and our long-running Podcast, take a look at all of our sources at SlowFlowersSociety.com and take into account making a donation to maintain Gradual Flowers’ ongoing advocacy, schooling and outreach actions. You possibly can find the donate button on the proper.

Debra in the Slow Flowers Cutting Garden

Thanks for listening! Sending love, from my chopping backyard to you! (c) Missy Palacol Images

I’m Debra Prinzing, host and producer of the Gradual Flowers Present & Podcast. The Gradual Flowers Podcast is engineered and edited by Andrew Brenlan. The content material and opinions expressed listed here are both mine alone or these of my friends alone, impartial of any podcast sponsor or different individual, firm or group. Subsequent week, you’re invited to affix me in placing extra Gradual Flowers on the desk, one stem, one vase at a time.

Music credit:
Camp Fermin; Gaena
by Blue Dot Periods

by Tryad

In The Subject

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on Wednesday, June twenty ninth, 2022 at 6:55 am and is filed underneath American Flowers Week, American Grown, Weblog Posts, Creativity, floral design, Flower Farming, Crops, Podcast Episodes, SLOW FLOWERS Podcast, Slowflowers.com the Listing of American Flowers.
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